Why Your Agency Site Matters
Your website does more than look nice—it's supposed to bring in clients. It works 24 hours a day, reaching prospects you'll never meet in person, making impressions while you sleep.
Here's the uncomfortable truth: if your own website doesn't impress, why would anyone hire you to build theirs? It's the "shoemaker's children" problem, and it's rampant in the agency world. Client work always takes priority. Your own site stays perpetually outdated, running on a template from three years ago.
BYOB changes that equation. When you can build a proper agency site in hours instead of weeks, there's no excuse not to have something that represents your capabilities.
What We're Building
A complete agency website needs several components working together:
- •A hero section that states your value proposition clearly enough that visitors understand within 3 seconds what you do
- •A services overview that defines what you offer and helps prospects self-select
- •A portfolio that showcases your best work through case studies, not just screenshots
- •Team profiles that humanize your agency and show clients who they'll actually work with
- •Client testimonials that provide social proof from people who've hired you
- •A contact form that captures leads and qualifies them
Let's build each piece.
Step 1: The Hero Section
You have about 3 seconds to answer two questions: "What do you do?" and "Why should I care?" If visitors can't answer those questions immediately, they leave.
The hero section is where this happens. It needs to be visually striking while communicating your core value proposition.
Prompt:"Create an agency website for a digital design studio called 'Pixel Perfect'. Use a modern dark theme with vibrant gradient accents. The hero should have an animated headline that says 'We Build Digital Experiences', a brief value proposition about helping startups scale, and a prominent 'Start a Project' CTA button."
The AI generates a hero that balances visual impact with clarity. The dark theme feels premium; the gradient adds energy; the headline makes your focus immediately clear.
Step 2: Services Section
Clients need to know whether you can solve their specific problem. Generic descriptions like "we do digital marketing" don't help prospects self-select. Be specific about deliverables.
Prompt:"Add a services section below the hero with four distinct service cards: Brand Identity, Web Design, App Development, and Digital Marketing. Each card should feature a unique icon, a bold title, a two-sentence description of what's included, and a 'Learn More' link that hovers to reveal an arrow."
Think of each card as answering "Can they help me with X?" If someone needs a brand refresh, they should see a card that speaks to that need specifically. If they need app development, they should find themselves represented.
The descriptions should focus on outcomes, not process. Not "We create brand guidelines" but "We help companies differentiate and be remembered."
Step 3: Portfolio Section
This is where decisions get made. Clients hire agencies for what they've done, not what they claim they can do.
Prompt:"Create a portfolio section with a filterable grid of 6 projects. Each project card should show a high-quality thumbnail image, the client's name, the project type such as 'E-commerce' or 'SaaS', and a brief description of the result achieved. Make the entire card clickable to open a detailed case study view."
The filter functionality matters because different prospects care about different experience. Someone building a SaaS product wants to see that you've done SaaS before. Someone in e-commerce wants e-commerce examples. The filter lets them find relevant work quickly.
Step 4: Building a Conversion Funnel
A beautiful site that doesn't generate leads is just decoration. Every element should move visitors toward taking action.
Think of your site as a funnel:
Each section should include subtle CTAs. Don't make visitors scroll to the bottom to take action if they're ready to talk earlier.
Step 5: Contact Form
Keep the form simple. Only ask for information you actually need to qualify the lead and have a useful first conversation.
Prompt:"Create a contact page with a project inquiry form. Include fields for Name, Email, Company Name, a 'Budget Range' dropdown with options like 'Under $5K', '$5K-$15K', '$15K-$50K', and '$50K+', and a 'Project Description' text area. Use clear labels and a high-contrast 'Submit Inquiry' button."
The budget dropdown is strategic—it qualifies leads without requiring a full conversation. You can prioritize responses based on fit.
Tips for Agency Sites
Lead with Results, Not Deliverables
Don't say "We write code." Say "We build fast sites that rank higher and convert better." Clients don't buy your time; they buy outcomes.
Case Studies Over Screenshots
Screenshots show what it looks like. Case studies tell the story of what you did and why it mattered. They explain the problem, your process, and the measurable results. Stories sell.
Make Contact Easy
Put your contact information in multiple places. Footer, dedicated page, possibly on every page in the header. Some visitors are ready to talk immediately. Don't make them hunt for the option.
Show Your Team
Agency relationships are human relationships. Photos and bios of your team members help clients feel like they know who they're hiring. It builds trust before the first conversation.
Build It
You're in the business of building great websites for others. Prove it by having one yourself.
Build your agency site now