The Anatomy of SaaS Landing Pages
A landing page isn't just design—it's a structured argument. Every section has a job: move visitors from "What is this?" to "I need this" to "I'm signing up."
The best SaaS landing pages share a common structure, refined over thousands of A/B tests across the industry. They work because they follow a psychological sequence: capture attention, build credibility, explain value, address objections, and drive action.
Let's build each section.
Section 1: The Hero
You have roughly five seconds to convince someone to keep scrolling. Most visitors decide whether to stay or leave almost instantly, based on whether your headline resonates with their problem.
The hero section needs three things: a headline that speaks to a pain point, a subheadline that hints at the solution, and a clear call to action.
Prompt:"Create a high-impact hero section for a project management tool called 'TaskFlow'. The headline should read 'Automate Your Busywork' in large, bold type. Below it, add a subheadline: 'Stop drowning in scheduling and status updates. Let AI handle the admin so you can focus on shipping.' Include a primary CTA button that says 'Start Free Trial' and a secondary link that says 'See how it works'. On the right side, place a high-fidelity screenshot of the dashboard interface."
The headline should focus on benefit, not feature. "AI-powered scheduling" is a feature. "Automate your busywork" is a benefit that speaks to the reader's frustration.
Section 2: Social Proof
Before anyone reads your features list, they check who else is using your product. Social proof reduces perceived risk. If companies they recognize trust you, you're probably not a scam.
Prompt:"Add a social proof bar immediately below the hero. Use the text 'Trusted by high-performing teams at' followed by a row of 5 recognizable company logos in grayscale. If you don't have real logos yet, use placeholder shapes. The section should be understated—gray logos on a light background, not demanding attention but building quiet credibility."
Even early-stage products can find social proof. Beta users, advisory board members, companies you've worked with in other contexts—all legitimate.
Section 3: How It Works
Don't just list features. Show the workflow. People need to understand what using your product actually looks like before they can imagine themselves as customers.
Prompt:"Create a 'How it Works' section with three numbered steps arranged horizontally. Step 1: 'Connect your tools' with an icon showing integrations. Step 2: 'Define your rules' with an icon showing configuration. Step 3: 'Watch it run' with an icon showing automation. Use simple line icons and brief descriptions under each step. This section should make the product feel simple, not complex."
Three steps is ideal. Four is acceptable. More than that, and you're signaling complexity that will scare off potential users.
Section 4: Features with Bento Grid
The "bento grid" layout—modular cards of varying sizes arranged in a visually interesting grid—has become the standard for SaaS feature sections. It's clean, modern, and scannable.
Prompt:"Create a features section using a Bento Grid layout with 5-6 cards of varying sizes. Highlight 'Smart Scheduling' in a larger card with a mini UI animation showing a calendar filling in automatically. Include 'Team Analytics' with a chart mockup, 'Automated Reporting' with a document icon, 'Slack Integration' with the Slack logo, and 'Custom Workflows' with a flowchart diagram. The grid should feel dynamic but balanced."
The key is showing, not just telling. Mini UI previews inside the cards give visitors a taste of the actual product experience.
Section 5: Pricing
Your pricing table does more than list prices—it guides visitors toward specific plans. Almost always, you want to highlight the middle tier as the recommended choice.
The lower tier anchors expectations low. The higher tier makes the middle feel reasonable by comparison. The middle tier—where you actually want most customers—gets highlighted as "Most Popular" or "Recommended."
Prompt:"Design a 3-tier pricing table with clean card layouts. Starter is free and includes basic features—position it as good for individuals. Pro is $29/month and includes everything a team needs—mark this one as 'Most Popular' with a colored border and slightly larger scale. Business is $99/month for larger organizations with advanced needs. Each card should list 5-6 features with checkmarks, and all cards should have a CTA button at the bottom."
Section 6: FAQs
Every visitor has objections. Some will ask; most will just leave if they're not addressed. An FAQ section preemptively handles the common concerns that might prevent conversion.
Prompt:"Add an FAQ accordion section with 6 questions. Include: 'Do I need a credit card to start?' (Answer: No, the trial is completely free), 'Can I cancel anytime?' (Answer: Yes, no contracts or cancellation fees), 'Is my data secure?' (Answer: Yes, we use bank-level encryption and are SOC 2 compliant), 'Can I switch plans later?' (Answer: Yes, upgrade or downgrade anytime), 'Do you offer refunds?' (Answer: Yes, 30-day money-back guarantee), 'What integrations do you support?' (Answer: Slack, Notion, Google Workspace, and more). Write answers in a friendly, reassuring tone."
The most important FAQs address objections to purchasing: risk (can I cancel?), trust (is it secure?), and commitment (am I locked in?).
Section 7: Final CTA
After everything—after the benefits, the social proof, the pricing, the objection handling—give visitors one more opportunity to convert.
Prompt:"Add a final CTA section with a dark or contrasting background to stand out from the rest of the page. Center a headline like 'Ready to take back your time?' with a subheadline reiterating the core value proposition. Include a large CTA button and a small note underneath like 'Free 14-day trial. No credit card required.'"
This section catches visitors who've scrolled the entire page and are now convinced. Make it easy for them to take action.
Tips for High Conversion
Visual Hierarchy
Your primary CTA button should be the most visually prominent element on the page. If something else is grabbing more attention, your hierarchy is wrong.Speed
Every second of load time costs conversions. SaaS pages with lots of graphics can get heavy. BYOB optimizes assets automatically, but be mindful of what you're adding.Mobile Experience
B2B buyers browse on phones too—especially during initial research. Make sure your pricing tables don't break on mobile screens and that forms are easy to complete on a phone.Test and Iterate
Your first version won't be your best version. Launch, collect data, see where people drop off, and refine. The best landing pages evolve over time based on real user behavior.Build It
A landing page is copy, design, and psychology working together. BYOB lets you skip the development time and focus on what actually matters: crafting a message that resonates and a flow that converts.
Build your SaaS landing page