The Problem We Used to Have
If you've ever tried to get a web application from your laptop to the public internet, you know the pain. It's not just about having working code—it's about servers, hosting, domains, SSL certificates, build pipelines, and a dozen other infrastructure concerns that have nothing to do with your actual product.
The traditional deployment path looked something like this: rent a server from a cloud provider, SSH in, install your dependencies, configure Nginx as a reverse proxy, figure out why your app crashes when you close the terminal (systemd or pm2, anyone?), set up your domain's DNS records, get an SSL certificate through Let's Encrypt, and hope nothing breaks when traffic spikes.
Even "simplified" platforms like Vercel or Netlify still require you to understand builds, environment variables, and platform-specific configuration. They're better than managing your own servers, but they're not invisible.
What if deployment were actually invisible? What if you could go from working code to live URL in thirty seconds without learning anything about infrastructure?
That's what BYOB's deployment does.
What Actually Happens When You Click Deploy
When you press the Deploy button in BYOB, you trigger a complete CI/CD pipeline that runs in seconds. Let me walk you through what happens behind the scenes.
This entire process takes about thirty seconds. You click a button, you wait half a minute, and you have a live URL that you can share with anyone.
The Scaling Question
Here's the question everyone eventually asks: what happens if my site goes viral?
Traditional hosting has a ceiling. You rent a server with a certain amount of CPU and memory. If more people show up than your server can handle, the site crashes. You can upgrade to a bigger server, or set up load balancing across multiple servers, but that takes time—usually more time than you have during a traffic spike.
BYOB's infrastructure is fundamentally different. We use serverless architecture, which means there are no fixed servers to overwhelm.
When traffic is low—say, ten visitors per hour—your backend functions run ten times per hour. The cost is essentially nothing.
When traffic spikes—a post goes viral and suddenly ten thousand people want to see your site—the infrastructure automatically spins up as many instances as needed to handle the load. There's no manual intervention, no emergency upgrades, no frantic calls to your hosting provider. The system just handles it.
And when the spike passes and traffic returns to normal, the extra instances spin down. You're not paying for capacity you're not using.
Why Geographic Distribution Matters
There's a physical limit to how fast information can travel: the speed of light. If your server is in New York and your user is in Sydney, that's about 16,000 kilometers. Light takes about 53 milliseconds just to make that trip one way—and a typical web request involves multiple round trips.
This is why edge networks matter. When your static assets are served from edge nodes distributed globally, a user in Sydney gets your site from a server in Sydney. The latency drops from hundreds of milliseconds to under twenty.
For static assets like images, CSS, and JavaScript, this is automatic with BYOB. Your content is cached at edge locations worldwide, and users get served from whichever location is closest to them.
The Cost Model That Makes Sense
Traditional hosting is like renting an apartment: you pay a fixed amount every month regardless of whether you're home or not. If nobody visits your site for a week, you're still paying the same amount.
Serverless hosting is like paying for electricity: you pay for what you use. If your dev site sits idle while you're on vacation, you pay essentially nothing. If you have a huge launch day with thousands of visitors, you pay for that capacity—but only for that day.
This model makes particular sense for projects that have variable traffic: marketing sites around product launches, event pages, personal portfolios that get most of their traffic when you're job hunting. You're not stuck paying for capacity you don't need.
Focus on What Matters
The whole point of infrastructure abstraction is to let you focus on the thing that actually matters: your product. Every hour you spend configuring servers is an hour you're not spending on features, design, or user experience.
BYOB handles the infrastructure layer entirely. You build your application, you click deploy, and it works. At ten users or ten million, the experience is the same for you: a single button.
Deploy your next idea